As
a young patent attorney with an academic background
in the plant and biotechnology fields, you
can imagine how exciting it was for me to be recruited as
inhouse
patent counsel at Calgene LLC. My job was to develop
and protect the Davis company’s intellectual property
resulting
from its research and development program; but without a
doubt, the most exciting thing going on while I was with
Calgene was the development of the first genetically engineered
food to market: the Flavr-Savr tomato.
I
was then and remain today particularly excited about
the
potential for new technologies and discoveries in the field
of
biotechnology to improve food and its production. That said,
when I joined Calgene, I had no idea of the level of controversy
swirling around the company’s soon-to-be-introduced
product.
Since this was the first opportunity for the Food and Drug
Administration (FDA) to evaluate and approve a genetically
engineered food, there was understandable caution, and
approval was a long time in coming.
The FDA’s
review of the Flavr-Savr tomato began in August
1991, and it lasted until May 1994. Long before the FDA’s
approval, the U.S. Department of Agriculture (USDA) and
Environmental Protection Agency (EPA) had already granted
permission
to Calgene for a large-scale production of the tomato.
The
company went through a cyclical practice of growing and
then
plowing under fields of tomatoes as the FDA approval process
dragged along and scheduled approval dates came and went.
During the lengthy FDA approval process, the controversy
about the tomato rose to a crescendo and a great deal of
misinformation
made its way into the marketplace. Many people
morally opposed the premise of genetically engineering
food,
comparing it to “playing God” or referring to
it as “Frankenfood”
(still a favored term among opponents of the technology).
On a few occasions, protesters ranging from Greenpeace
to the
Union for Concerned Scientists even entered our offices.
My first-hand experience with the tomato was very different.
Throughout the approval process at Calgene, employees were
treated to frequent taste tests in the lunchroom. We would
go
down during our breaks and sample trays of ripe tomatoes
in a
blind taste test some Flavr-Savr, some not and then rate
them. It
was sort of like our own version of the Pepsi Challenge.
Often,
extra tomatoes would be available from the field tests
and I
would take these home to my family, not even knowing which
tomatoes were Flavr-Savr and which were not. It didn’t
matter
because they all were very good and completely healthy.
The inherent problem with most of the protestors was
that
they didn’t understand or were misinformed about
the science and
technology behind the tomatoes. One of the many urban myths
claimed Calgene’s tomatoes would grow square, not
round (if only!
they’d be so much easier to dice that way). Another
claimed the
tomatoes contained anti-freeze to protect them from frost.
One
prominent rumor alleged that Calgene had added a “fish” gene
to
the tomatoes, making those individuals allergic to fish
now allergic
to tomatoes, as well. These claims and others like them
were verifiably
false, and many of them were downright silly.
The truth? Calgene had simply isolated the natural gene
that
makes a tomato soften when ripe and found a way to inhibit
its
expression using the same genetic sequence. Thanks to the
company’s
biotechnology, tomatoes can now ripen longer in the field,
which
improves flavor, and still be firm enough to pick and ship
to market.
Perhaps my most memorable experience at Calgene was the
day following the FDA’s approval when the company finally
rolled
out the Flavr-Savr tomato. For the product’s much-ballyhooed
arrival, Calgene selected a local, independent grocery
store in Davis
to be the first to sell the tomato, and the company invited
the general
public and many members of the media to attend and have
a
taste. Calgene also encouraged its employees to bring their
families
to the roll out. The result was a great event, many images
of which
were captured by TV cameras and showed customers, employees,
spouses and kids happily eating the tomato and offering
rave
reviews. Attack of the Killer Tomatoes? Not even close.
Patent
attorney Carl J. Schwedler is of counsel in the Sacramento
office of McDonough Holland & Allen. He practices in
the firm’s
intellectual property section and has significant experience
in biotechnology
matters. Carl can be reached at (916) 444-3900 or
cschwedler@mhalaw.com. |